The Journal

Golden hour light over the lake and mountains in Lake Placid, New York
The Scent of the End to a Perfect Adirondack Day
An Adirondack chair on a summer porch overlooking the lake — Pure Placid
The Adirondack Chair
Lilacs in full bloom by the deck in Lake Placid
Summer by the Lake
Our Purity Promise
Our Purity Promise
This Isn't Fragrance for How You Smell
This Isn't Fragrance for How You Smell
I've Been Studying Scent My Whole Life. Here's What I Know.
I've Been Studying Scent My Whole Life. Here's What I Know.
The Place That Made Everything
The Place That Made Everything
The Scratch-and-Sniff Sticker That Changed Everything
The Non-Toxic Candle Guide: What to Look For (and What to Avoid)
The Non-Toxic Candle Guide: What to Look For (and What to Avoid)
5-5-5 breathing technique
5-5-5 Breathing Technique for a Calm Mind
6 Reasons Soy Candles Are The Best For Your Health
6 Reasons Soy Candles Are The Best For Your Health
Balsam and Clementine
Balsam and Clementine: The Scent That's Been Around Longer Than Pure Placid
Candle Making Classes Lake Placid
Candle Making Classes in Lake Placid, NY: Everything You Need to Know
The Mountain That Shares My Name
The Mountain That Shares My Name
Mother's Day Gift Guide 2026
Mother's Day Gift Guide 2026: The Best Candles and Natural Gifts for Every Mom
Sleep Ritual
Train Your Brain to Sleep: The One-Scent Bedtime Ritual That Actually Works
Scent Can Actually Change How You Feel
Scent Can Actually Change How You Feel. Here's How to Use It.
Shower Steam Session
Turn Your Shower Into a Scented Steam Session
The Science Behind Pure Placid Rituals: How Scent Psychology Powers Reset, Comfort & Grounded
Spring Reset
The 30-Second Spring Reset Your Home (and Your Mood) Actually Needs
Why Scent Is the Fastest Way to Change How You Feel
Why Scent Is the Fastest Way to Change How You Feel