Pure Placid: What We Believe In | Pure Placid

Pure Placid: What We Believe In

What We Believe at Pure Placid

With Marcy's background in massage and spas, Pure Placid always believed in the importance of self-care. We also believe in the importance of taking a moment, of lighting a scented candle, and enjoying its warmth and fragrance.


There is peace in these moments. In these moments, you stop, breathe, and revitalize. It's the power of scent that fuels Pure Placid’s mission. It is the most powerful of our five senses. It triggers memories and emotions. Maybe the smell of sunscreen reminds you of a warm day at the beach with your mother, or a cologne instantly takes you back to college or your first love. Scents can bring us instant joy, celebration, memories, dreams, and peace. 


Join us on our mission to embrace a placid life. Whether it be the sun setting over mountains, sparkling light on blue waters, or the indulgent lather of a fragrant soap, take a moment to breathe, reflect, and claim your calm.


Our Mission

Pure Placid wants to provide the safest, purest products possible. We want our products to have minimal impact on our environment and be safe enough for the whole family. This was our mission from the beginning, and it is without compromise. 


We also want each of our products to be a vacation for the mind, from anywhere in the world to the vast, serene wilderness of the Adirondack Mountains. We want to transport our customers to this place of placid tranquility--a place so relaxing that in the early 1900s wealthy New Yorkers would “vacate” the city to enjoy the peace and quiet of the mountains, coining the term “vacation.” 


Our Purity Promise


All of our products are free from parabens, fillers, additives, phthalates, sulfates, harsh synthetic chemicals, petroleum, dyes, SSLs, and BPAs. 


Our scents are made with all-natural plant essences and essential oils drawn from untouched elements in the Adirondack Mountains, the nation's largest "forever wild" forest preserve. 


All packaging is recycled glass or post-consumer recycled plastics. Packaging is produced with the least impact on the environment.


The Blue Line

Every Pure Placid bottle wears a beautiful blue bow. The blue represents the Blue Line perimeter of the Adirondack Park. It outlines this precious, protected land called the Adirondacks.


The blue ribbon represents a commitment to the environment, our local workers, and our customers’ well-being. The blue bow is a symbol and beacon that helps us focus on the environment and community.


Pure Placid has committed to giving 20% of sales to charities that live up to these values.


Read more about the history of Pure Placid.